Creative culture studio · Illawarra, NSW · Working worldwide
Campaigns, content and brands for artists, festivals, venues and conscious brands that want to move people.
Ctrl alt cultureStrategy with soulBuilt to move peopleWorlds, not just campaignsCtrl alt cultureStrategy with soulBuilt to move peopleWorlds, not just campaigns
We are Future Mvmnt, a creative culture studio amplifying brands, artists and experiences that move people.
Born from the roots of THRWBCK SOCIAL, Future Mvmnt is the next evolution of creative and cultural marketing. It's built for brands and communities that want to move with more meaning.
We work at the intersection of wellness, music and creative expression: the way your breath drops in deep at the end of a yoga class, the way a bassline rolls through your body at a gig. We partner with conscious brands, studios, festivals and artists to make work people feel.
Our mission is to bring intention back into the rhythm of marketing. We blend strategic thinking with soulful storytelling to help you show up clearly and authentically in a world that's craving connection.
How we work
We don't chase trends or post for the algorithm. We fuse strategy with soul, plug into what's real, and build worlds around brands, not just campaigns.
Small by design
A handful of aligned partners
We keep our client list small on purpose, so every brand gets real time, real thinking and work made with care, not volume.
Intentional
Strategy with soul
Every idea has to mean something. Clear strategy underneath, warm and human storytelling on top, measured honestly.
Connected
Community first
We treat every project as a partnership. Your people, your community and your space are the story, and we help them feel it.
Spacious
Room to create
Calm, well-planned work beats rushed work. Calendars, clear processes and a live dashboard keep things steady, so creativity has space to breathe.
Founder & creative director
Hey, I'm Brooke
I started this studio as THRWBCK SOCIAL during the pandemic, and it's grown into Future Mvmnt: a small, remote-first studio for brands, artists and festivals I genuinely believe in.
Music is where it all started. I've spent years in festival fields, green rooms and venue back offices, building campaigns that fill rooms and seeing the look on people's faces when it all comes together. My favourite place to be is in the middle of it: directing the creative, pulling together the right team of photographers, designers and editors, and building the systems that keep everything calm and on track.
Off the clock you'll find me on a yoga mat, in the ocean or behind the decks at a gig. Or somewhere new, laptop in one hand and a Spanish phrasebook in the other. That rhythm of slowing down, moving and creating is exactly what I bring to the brands I work with.
Music & live events
Yoga & movement
Nature & the ocean
DJing
Travel & culture
Creative direction
(Office: anywhere)
Life's too short for a desk.
Future Mvmnt has always been remote-first. I spent six months living and working from Mexico across 2025 and 2026, and next stop is Santiago and Valparaíso in Chile.
New places, new cultures and a whole lot of Spanish practice. All of it comes back into the work. Along the way we've built a global team of photographers, designers, editors and creatives we trust, so wherever your campaign needs to happen, we can make it happen.
Time zones work in your favour too. Your mornings are my evenings, so the work keeps moving while you sleep.
We love working with clients who value that freedom as much as we do. People who care more about great work than where the laptop's sitting. That respect goes both ways.
Currently learning: Spanish 🇨🇱
Oaxaca City, MXBacalar, MXHome base, Illawarra
Día de Muertos, OaxacaMarket day, OaxacaStreet eats, OaxacaCempasúchil seasonTulum, MXLake Atitlán, GuatemalaVolcano views, Guatemala
EzekielSenior designer & websitesHas worked from the Philippines
Different time zones, one team. Someone's always awake and on it.
Who we've worked with
Festivals · Venues · Labels · Brands
Empire Touring
The Rolling Stones Revue
Switch
The Jynx House
Batlow Cider Co
Sunset Sounds
Port Kembla Festival
XO Media Group
PAXX
Stomping on the Grapes
Spaced Out
Selina's
Warner Music Australia
Poloko
Wildflower
Out & About Festival
Orbit
Unwind in the Vines
Interstellar Music
Coastal Jam
Australian Hotel Ballina
Clearly
Holy Pavlova
Bloomfield Festival
Great Southern Hotel
Island
Mutual Feelings
Someone Somewhere
DevOpsDays Wollongong
Vanfest
Studio Ahwa
Evolution Botanicals
Soma Medicinals
Surprise Chef
Look Out Kid
Middle Kids
Darkhorse
Coco Flamingo
(Who we'd love to meet next)
Pilates & yoga studiosWellness practitionersRetreats with soulBotanical & plant-based brandsConscious foundersMusic & culture with heartPilates & yoga studiosWellness practitionersRetreats with soulBotanical & plant-based brandsConscious foundersMusic & culture with heart
What we do
Brand & content development
Visual identity
Messaging & tone
Brand storytelling
Content creation (graphic design, video editing and more)
Videography & photography
Website design & development
Custom website design
Builds & launches
Landing pages for campaigns & events
SEO & AI search foundations
Ongoing website management
Marketing strategy & management
Social media strategy & management
Content & community management
Email & SMS marketing
Research & strategic planning
Creative campaigns
Concept development
Campaign rollout
Creative direction
Event marketing
Media buying (paid digital)
Facebook & Instagram ads
TikTok, Snapchat, Spotify & Google campaigns
Events & activations
On-site media management
Live socials & content delivery
Event day artist & media liaison
Cultural activations & brand collabs
Included on retainer
Your own live dashboard
Every retainer client gets a custom-built dashboard in their own brand, refreshed after each monthly WIP. Analytics, strategy, planning and scope live in one place, so you always know what's happening and why.
OverviewWhat's on this month, the priority event and who's working on what, at a glance.
AnalyticsWebsite and social performance month by month, with a plain-English read on what moved.
Brand launch timelineEvery rollout deliverable tracked from brief to delivered, so nothing slips.
Offer calendarThe weekly rhythm of specials and offers, planned with the venue.
Audience growthThe funnel from foot traffic to loyal regulars, and how we move people through it.
Event marketingOne repeatable system for every event, from brief to measure.
A real client dashboard. Figures and names blurred for privacy.
We were dealing with extremely difficult circumstances across the industry but Brooke and the team never wavered. Thrwbck were a great addition to our marketing team and we would absolutely bring them on board again for other events.
As a media manager for our festival operation, Brooke proved to be an absolutely necessary component to the execution of our event-day marketing. Covering every single base possible, she not only supported team members working under her, but motivated them to be the best versions of themselves. Her live coverage of the event across our socials gave our marketing the level-up it so desperately needed, creating mass FOMO for those who weren't attending and driving event-day sales exponentially. Her skillset was invaluable to us as an event company and as a festival.
We helped The Jynx House withDigital advertisingArtist liaison & audience buildingSocial media contentStrategy adviceVideo editingEmail marketingOn-site media & social coverage
Selected work
Work
Brands, launches, festivals and venues. Here's a cross-section of what we've made.
Wellness & lifestyle
Passion project · Yoga · Tulum, Mexico
Dedica
UGC-style contentShot on phoneInstagram storiesLive coverageEditing
A passion project for our friend Dea. We covered Dedica's five-week live yoga intensive in Tulum from the inside, capturing the practice day by day and turning it into stories that let the wider community feel each session as it happened.
Golden morning light through the bamboo shala, real progress week on week and the quiet moments between flows. Shot UGC-style on a phone and posted on the ground, with the energy of the room kept intact. Proof you don't need a film crew to make people feel something. It's one of our favourite editing styles, so it had to make the cut.
Just as inspired as we are? Can't believe what you're seeing? See the yoga goddess in action and learn from the best. Support our friend!
Morning magicStory · In sessionWrapping up week 4Story · RecapWeek 5 challengeStory · In sessionFinal week, final dayStory · Recap
Functional mushrooms · with Poloko · 2023–24
Evolution Botanicals
Paid social strategyAds managementUGC videoProject management
Working alongside Poloko as digital account manager, we ran growth for Evolution Botanicals, an Australian functional mushroom and botanicals brand: a full-funnel strategy across Facebook, Instagram and Google, the day-to-day ads management, and the content pipeline that fed it.
We tested creative relentlessly (video consistently beat static), made UGC-style video in-house, and briefed a roster of wellness creators to film the range in their real daily rituals.
First-timer reviewUGC reel · Shot & edited by us10 Mushroom FormulaUGC ad · Shot & edited by us
March 2024 · tracked from the campaign KPI sheet
5.3xreturn on ad spend for the month
183orders in the month
112new customers
6,125website visitors
How we ran it
Product & budget pipeline. Six product lines prioritised, each with its own monthly budget, landing page and stock status, including the 2024 Evo Protein launches.
Creative planning. Every ad concept mapped from audience and hook through to script, captions, shoot brief and client approval.
Shoot timelines & shot lists for each hero product.
UGC creator directory to brief, gift and track wellness creators from first contact to delivered content.
KPI benchmarking each month across traffic, conversions, acquisition cost and revenue.
For Soma Medicinals' product launches, we created a run of teaser stories and animated reels to build anticipation before each drop.
Sun-washed skies, warm retro type and slow, gentle motion gave a plant medicine brand a calm, human feel, with each reveal timed to its release date.
Something newTeaser reel · AnimationThe tinctureProduct teaser · StoriesSomething sweetSweet Serenity · ConceptSweet SerenityComing soon · StoriesHead in the CloudsLaunch date · Stories
Tap a video to turn the sound on
Website design & development
Website design & build · Ballina, NSW
Australian Hotel Ballina
We designed and built the whole site, from the first sketch to launch day. A warm, heritage-inspired look for a pub that's been pouring since 1893, with room for everything the venue does: gigs and line dancing, Cantina tacos, pub classics, events and bookings.
Every page is made to do one thing: get people through the door. Clear menus, an always-fresh What's On, and a mobile experience that works as hard as the desktop one.
Web designDevelopmentSite structure & UXEvents & bookingsMobile-first
Mutual Feelings came to us in the early stages of brand development for their venue, Sussudio. We worked closely with the founding team to translate their inspiration and ethos into a full creative concept, shaping everything from visual direction to brand tone.
The result is a flaming sacred heart, hand-drawn type and a "house is our religion" border that carries across a full logo suite, lineup posters and animated story assets, with a new colour for every night.
Lineup poster · SeptLineup poster · OctLineup poster · Nov
A dance party series that needed a brand as loose and joyful as the dancefloor. We built Someone Somewhere around a wild, hand-cut dancing character, chunky retro type and a clashing palette of pink, electric blue and acid lime.
The character moves across every touchpoint, from the logo mark to animated story assets and the Spring/Summer XL lineup posters, with each date getting its own colourway.
Character markLineup · Nov 30Lineup · Jan 2
Main assetStory · MotionSecondary assetStory · MotionNov 15Event storyNov 29Event story
Music & arts festival · Coolendel, NSW · Produced by Holy Pavlova
Bloomfield Festival
Full marketing rolloutCampaign managementPaid socialOrganic & artist content
A three-day music and arts festival in the bush at Coolendel, on the Shoalhaven River. We run Bloomfield's full marketing rollout and management, from announcement to gates open.
That means campaign strategy and timeline, a full-funnel Meta ads campaign built on custom audiences and clean pixel tracking, and organic artist spotlight content running alongside it, all in the festival's own warm, artist-first voice.
Bloomfield Festival · Highlight reelPress play for the vibe (sound on)
Festival · Marketing partner since 2022
Port Kembla Festival
Port Kembla Festival came to us needing a complete creative package for their debut event in 2022, including brand logo, fonts and colours, lineup poster, artist tiles and more.
We worked closely with the festival on a creative concept and paired them with one of the senior graphic designers in our contractor network, who brought our vision to life.
We've run Port Kembla Festival's full campaign marketing every year since that inaugural event: strategy, paid and organic social, and campaign management as it's grown into a much-loved fixture on the Illawarra calendar.
Festival identity · 2022Lineup posterCampaign management · 2022 to now
Port Kembla Festival 2026 · Wrap videoPress play for the vibe of the day (sound on)
Event brand · Wollongong debut
DevOpsDays Wollongong
Bespoke logoSignage & flagsDelegate passes
DevOpsDays Wollongong engaged us to localise and elevate their global event brand for a debut in our region. We developed a bespoke logo and a full suite of event collateral, from signage and flags to digital screens and delegate passes.
The design honoured the coastal energy of Wollongong while staying connected to the international DevOpsDays brand, resulting in a cohesive, vibrant presence on the ground.
DJ and producer Darkhorse came to us to launch his 12-week music production course. We designed the 24-page sales deck to launch it: who it's for, why his mentorship, what students learn, what past students say, and two clear pricing tiers.
The look is loud on purpose. Heavy condensed type, a red and black palette and sculptural 3D studio gear match the energy of the club scene he comes from, while the structure walks a hesitant producer all the way to "Secure your spot".
CoverMeet your mentorWhy this courseContentsWhat you'll learnCourse highlightsStudent storiesPricing tiers
Scroll sideways for more pages
Venue posters & campaigns
Event artwork for pubs and venues that pull a crowd: festival weekends, race days, themed nights and community days, each with its own personality while staying true to the venue.
Day of the Dead FestivalAustralian Hotel BallinaFair Go Skate Comp after partyAustralian Hotel BallinaNational Tequila DayAustralian Hotel BallinaLine DancingAustralian Hotel BallinaMelbourne CupAustralian Hotel BallinaAnzac Day Two UpGreat Southern HotelCar & Bike DayGreat Southern HotelOne of These Nights · Eagles tributeSelina's, Sydney
Out of home concept · Ballina airport
Arrivals · "Grab your bags, we've got the rest"
Videography & post production
Line Dancing recapAustralian Hotel Ballina · Event recapLive event wrapSelina's, Coogee Bay HotelVenue editSelina's, Coogee Bay HotelLive performance editOld Mervs × Yours & Owls
Photography & media coordination
Swimwear campaign · Lake Atitlán, Guatemala
Coco Flamingo
Campaign photographyArt directionEditing
A swimwear story shot on the jetties of Lake Atitlán with Riley, using morning light, volcano silhouettes and that deep blue water to give Coco Flamingo imagery that feels slow, warm and completely unposed.
Lifestyle photography · Bacalar, Mexico
Bacalar
Lifestyle photographySwimwearEditing
A day on the lagoon of seven colours: friends, swimwear and sun on a sailboat, shot to feel like you were on board. Natural light, real moments and turquoise water doing most of the work.
(Pricing)
Ways to work together.
Simple starting points. Every brief is different, so we'll always chat first and shape the scope around what you actually need.
01Flexible
Hourly
From$100per hour (+GST)
Consults, ad audits, strategy sessions and quick-turnaround jobs. Book in when you need us.
Your creative partner on call. Strategy, creative direction and monthly reporting, plus your own live dashboard. Paid ads, content and shoots scoped to suit.
Our clients are like family. We're in your group chat, across your launches and on the phone when something goes sideways. We don't feel like an agency you brief once a month. We feel like the marketing team you always wished you had.
Before Future Mvmnt, I worked inside the big agencies. The kind where projects start at $8,000+ a month, and that's the low end. It's where I learned how the machine really works, and it's how we built our own systems and engine.
Now we bring that same firepower to a small circle of aligned clients, without the layers, the overheads or the ego. You work with Brooke directly, from strategy right through to the last ad tweak. Being small is the point.
(Who we're for)
Our kind of people.
We do our best work with people who lead with heart. Founders, studios and creators building something genuine, who believe the energy behind a brand matters as much as the numbers, and who want to grow from fullness, not fear.
You're building something real.
A studio, a practice, a product or a sound that comes from somewhere true.
You lead with values.
Community, wellbeing, giving back. Not a tagline, just how you run things.
You want to grow without shouting.
No fake scarcity, no hustle noise. Honest, beautiful work that draws the right people in.
You trust the process.
Intuition and data, side by side. Slow when it should be, bold when it's time.
You want a teammate, not a supplier.
Someone in your corner every day, who celebrates your wins like they're our own.
You see it as an investment.
In your vision, your people and your future. And you want it done properly.
Pilates & yoga studiosWellness practitionersRetreats with soulBotanical & plant-based brandsConscious foundersMusic & culture with heartPilates & yoga studiosWellness practitionersRetreats with soulBotanical & plant-based brandsConscious foundersMusic & culture with heart
(Probably not a fit if)
You're after the cheapest option going
You want volume over meaning
You see marketing as a cost, not a relationship
If you felt a little spark reading this, that's your sign. Let's talk →
(Where we sit)
The sweet spot.
The closeness of an in-house hire with the experience of a big agency, without the big agency invoice.
Freelancer
Monthly
~$300 to $1,500
You get
Scheduling and posting, usually from ideas and footage you supply
Strategy
Light, if any
Contact
When they're free
You are here
Future Mvmnt
Monthly
From $2,500 (+GST)
You get
Big agency systems with boutique care. Strategy, creative direction, reporting and a live dashboard, run by someone with 10+ years in the game
Strategy
Baked in, minus the algorithm anxiety
Contact
Daily. We're part of your team.
Big agency
Monthly
~$8,000 to $25,000+
You get
A full department, plus the layers and overheads that come with it
Strategy
Senior lead in the pitch, juniors in the day to day
Contact
Through an account manager
Freelancer and big agency ranges are based on 2026 Australian marketing pricing guides.
(How we think)
Strategy without the algorithm anxiety.
Strategy matters. But we've watched too many brands plan the joy right out of their marketing. We'd rather keep it creative, curious and a little bit fun, and actually enjoy the process together.
We still keep a close eye on the numbers and what's working. Big results are great. We just don't let them run the show.
Chasing viralShowing up consistently
Copying every trendBeing unmistakably you
Obsessing over vanity metricsReal connection
Posting out of panicTrying new things, for fun
Content for the algorithmSomething deeply human
(What a retainer feels like)
A month with us.
Every dayIn your corner
Quick chats, quick answers, quick turnarounds. Ideas land in your messages before you ask.
Every weekCreate, test, play
New ideas tried, what lands gets more love, what doesn't gets let go. No panic, just progress.
Always onYour live dashboard
See what's running, what's working and what's next, whenever you want.
Every monthThe big picture
Plain-English reporting and a strategy catch-up to plan the next move together.
(Good questions)
Before you ask.
Why "from"?
Because no two businesses need the same thing. Your starting point depends on how many channels we're running, how much is going on and how hands-on you want us. We'll always chat first and give you a clear number before anything starts.
Is ad spend included?
If paid ads are part of your plan, your ad budget sits separately and goes straight to the platforms, so you always see exactly where every dollar goes. Not every brand needs ads to grow, and we'll tell you honestly if yours doesn't yet.
What about content and shoots?
We scope these on top of a retainer, using our regular photo and video crew, so you only pay for what you actually need each month.
Can we start smaller?
Yes. Book a few hours or a one-off project first. Plenty of our longest relationships started with a single campaign.
(Statement)Hey you! We love crafting campaigns that people remember, and we'd love to connect. Whether you're brainstorming your next big idea, diving into campaign strategy or just want to talk shop, we're ready to bring it to life. We pride ourselves on a personalised, top-tier service backed by years of industry experience. Reach out anytime, we can't wait to collaborate.
Three album launch shows, 23 days of Facebook and Instagram ads, and the most efficient campaign in the band's ad account history.
8–30 Sep 2026Crowbar SydneyQuad Club MelbourneThe Tote Melbourne
Shows sold out2 / 3Both Melbourne dates, weeks ahead. Sydney came within a few tickets.
Tickets attributed150Purchases tracked by the band's pixel
Cost per ticket79% lowerthan the band's 2025 Night Cat run, 4.7x better
Return on ad spend16.6xEvery $1 in ads returned $16.60 in tickets
Budget used62%38% of the approved budget was never needed
People reached27.0K77,978 impressions · 2,209 link clicks
Using just 62% of the approved budget, the campaign sold out both Melbourne rooms weeks early and took Crowbar to the edge of capacity, at a cost per ticket four to five times lower than any previous Surprise Chef run.
Show by show
Crowbar Sydney
Near capacity
Fri 25 Sep · Leichhardt · 520 cap
Tickets
103
Budget used
100%
ROAS
14.5x
100% of budget used
The biggest room and the tightest runway (17 days). A little over half the budget on cold prospecting, then a retargeting run home in the final week, took it from 30 sold at kickoff to within reach of capacity.
Quad Club Melbourne
Sold out
Fri 23 Oct · Brunswick · 330 cap · Album launch
Tickets
11
Budget used
9%
ROAS
31.4x
9% of budget used
Sold out on 15 Sep, one week after ads went live and five weeks before the show. Ads paused that day and the other 91% of its budget moved to the other two dates.
The Tote Melbourne
Sold out
Sun 25 Oct · Collingwood · 250 cap
Tickets
36
Budget used
29%
ROAS
22.2x
29% of budget used
The most efficient campaign in the account's history: 6.35% click-through. Sold out a month before the show with 71% of its budget still in hand.
Cost per ticket
This tour against the band's previous runs, indexed to Night Cat 2025 = 100. Lower is better.
Night Cat2025100
Paris202574
Crowbar202624
The Tote202617
Quad Club202611
Berlin 2025, at nearly 2.5x Night Cat, is off the scale and left out.
Return by show
Dollars of ticket revenue for every $1 spent on ads.
Quad Club31.4x
The Tote22.2x
Crowbar14.5x
Revenue is Meta's attributed purchase value.
What worked
Pixel on every ticket page
The band's pixel went onto all three Oztix and Humanitix listings before launch, so every campaign optimised for real purchases from day one, and every ticket sold through the ads could be counted.
Live video beat artwork
The live performance cut carried the volume on every show: 48 of Sydney's 63 cold-audience tickets, 32 of The Tote's 36 and 8 of Quad Club's 11.
Cold prospecting did the heavy lifting
Advantage+ audiences built on an art, jazz and live music interest stack, pinned 15 miles from each venue, delivered 110 of the 150 tickets.
Budget followed the results
When Quad Club sold out first, its leftover budget moved the same day into Sydney's run home and The Tote. 38% of the approved budget was never spent.
Tickets are counted when Meta can connect a purchase on the Oztix or Humanitix confirmation page to someone who clicked an ad within seven days or saw one within a day. Some buyers would have found the show anyway and some real buyers are invisible to Meta, so read these as direction and efficiency rather than an exact count. Source: Meta Ads Manager, lifetime to 30 Sep 2026, AUD.
A national conversion campaign for Hannah Joy's Australian solo tour, driving ticket sales across Brisbane, Sydney and Melbourne over two months.
22 Dec 2025 – 21 Feb 2026BrisbaneSydneyMelbourne
Clicks15.4K15,408 to ticket pages
People reached134KAcross a three-city national build
Click-through rate3.59%429,294 impressions on Facebook & Instagram
Tracked ROAS2.76xEvery $1 in ads returned $2.76 in tracked sales
Tracked purchases85From 116 adds to cart
Best ad CTR5.67%Hannah's personal shout-out, Brisbane
Top age group25–345,951 clicks and 47 of the 85 purchases
Cart to purchase73%Of people who added tickets to cart went on to buy
Over 15,000 people clicked through to buy at a low, steady cost, and the campaign stayed profitable on tracked sales alone, before counting the late and cross-device buyers Meta can't see.
City by city
City
Clicks
Impressions
CTR
Brisbane
7,257
190,840
3.80%
Sydney
5,061
156,461
3.23%
Melbourne
3,090
81,993
3.77%
Clicks by city
Brisbane led, with demand concentrated in the metro markets.
Brisbane7,257
Sydney5,061
Melbourne3,090
Top ads by clicks
Artist-led video beat static artwork. One click scale.
Shout-outSydney · 5.49% CTR3,262
Promo videoBrisbane3,106
Shout-outBrisbane · 5.67% CTR2,750
Promo videoMelbourne1,349
What worked
One ad set per city
City-level Advantage+ ad sets let Meta's optimisation scale each market on its own without costs creeping up. Brisbane, Sydney and Melbourne all landed within a few cents of each other on cost per click.
Hannah, straight to camera
Her personal shout-out videos were the standout creative, hitting 5.49% click-through in Sydney and 5.67% in Brisbane. Direct, authentic messaging clearly outperformed static artwork.
Cost control at scale
Holding a low, steady cost per click across a two-month, three-city build showed the creative and the markets were well matched.
The right audience
25 to 34 year olds drove 5,951 clicks and 47 of the 85 tracked purchases, with 35 to 44 next at 20. Clicks split almost evenly by gender, a sign of broad appeal.
Purchases, revenue and ROAS are tracked conversions only, within Meta's 7-day click and 1-day view window. With most Australian iOS users opted out of cross-app tracking, delayed and cross-device ticket purchases go unreported, so treat tracked results as a conservative baseline. Source: Meta Ads Manager, 22 Dec 2025 to 21 Feb 2026, AUD.
